Last Updated: March 17, 2025

This Privacy Policy describes how EasyLivingAids.com (“we”, “our”, or “us”) collects, uses, and discloses personal data when you visit our website, place an order, or otherwise interact with our services. It is designed to comply with the UK General Data Protection Regulation (UK GDPR) and related UK data privacy legislation. This document explains how we handle your data, your rights under the law, and how to contact us with any concerns.

Collecting Personal Information

When you visit EasyLivingAids.com, we collect information that may directly or indirectly identify you. This includes data relating to your device, your interaction with the site, and any information required to fulfil your purchases. If you contact us for support, we may also collect additional information to assist with your enquiry. This information, when it identifies or relates to an individual, is considered “Personal Information” under UK law.

Device Information

When you access our website, we automatically collect data about the device and browser you are using. This includes your IP address, browser version, time zone settings, cookie information, which pages or products you viewed, search terms, and site usage behaviours. The purpose of this collection is to ensure our site loads correctly, operates securely, and enables analytics to help us improve the customer experience. This data is collected through technologies such as cookies, pixels, tags, and server log files. We share this information with Shopify, our website platform provider, for business and technical purposes.

Order Information

When you place an order, we collect information necessary to process that order. This includes your name, billing and shipping addresses, phone number, email address, and payment information such as card details or digital payment references. The data is collected directly from you to allow us to process your payment, dispatch your order, send confirmations or invoices, and contact you in relation to the delivery or any potential fraud risks. We also use this data, where permitted, to send you product updates or relevant promotional communications in accordance with your stated preferences. This information is also processed through Shopify.

Customer Support Information

When you contact our customer service team, we collect any information you provide so that we can respond to your enquiry. This may include your name, contact details, order number, and the nature of your request. This information is only used for support purposes and is collected directly from you.

Information About Children

We do not knowingly collect or process personal data belonging to children under the age of 13. If you are a parent or legal guardian and believe that a child has provided us with their personal information, you may contact us to request its deletion.

Sharing Your Personal Information

We may share your personal information with carefully selected third-party service providers to allow us to operate our business and deliver our services. For example, we share data with Shopify, which powers our online store, and with payment processors and courier services that help us process payments and deliver products. We may also disclose your data if required to comply with a legal obligation, respond to a court order or law enforcement request, or protect our legal rights. For more information about Shopify’s data practices, please visit: https://www.shopify.com/legal/privacy

Behavioural Advertising and Analytics

We use your personal information to provide relevant advertisements and marketing communications that we believe may be of interest to you. To do this, we work with advertising and analytics partners who may process data about how you use our site, which products you browse or purchase, and how you interact with our content. For example, we use Google Analytics to understand website usage. You can learn how Google processes data at https://policies.google.com/privacy. You can opt out of Google Analytics using their browser add-on at https://tools.google.com/dlpage/gaoptout.

We may also share anonymized behavioural data with partners for targeted advertising campaigns across platforms such as Google, Facebook, and Bing. In some cases, this data may be collected through cookies or similar tracking technologies. You may opt out of personalised advertising through tools provided by those platforms or by using the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info.

How We Use Your Personal Information

We use your personal information primarily to deliver our products and services to you. This includes processing transactions, arranging for product delivery, providing receipts and confirmations, offering customer support, and sending updates about new offerings when you have opted in. We may also use your data to improve our website, comply with legal obligations, prevent fraud, and fulfil our business obligations under applicable law.

Legal Basis for Processing Personal Data

Under the UK GDPR, we must have a lawful basis to process your personal information. We process your data under one or more of the following legal bases: with your consent; to fulfil a contract with you (such as processing your order); to comply with a legal obligation; to protect your vital interests; to carry out a task in the public interest; or for our legitimate business interests, provided that these do not override your rights and freedoms.

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and regulatory requirements. When you place an order with us, we retain your information for our business records unless and until you request that we erase it. If you wish to exercise your right of erasure, please refer to the section on “Your Rights” below.

Automated Decision-Making

Our eCommerce platform, Shopify, may use limited automated decision-making in certain cases to prevent fraud. For example, IP addresses or credit cards associated with repeated failed transactions may be temporarily restricted. These decisions do not have a significant legal effect on you. If you are a resident of the UK or European Economic Area, you have the right to object to automated decision-making that has a legal or substantial impact on you.

Your Rights Under UK GDPR

As a UK resident, you have a range of rights in relation to your personal data. These include the right to access the data we hold about you, the right to request that we correct or update it, and the right to request that it be deleted under certain conditions. You also have the right to object to certain uses of your data, to restrict processing, and to request that your data be transferred to another service provider (known as data portability). If you would like to exercise any of these rights, please contact us using the information at the bottom of this page.

International Data Transfers

Your personal information may be initially processed and stored in the United Kingdom or the Republic of Ireland and may then be transferred outside the UK, including to Canada and the United States, for storage or further processing. These transfers are made in accordance with the UK GDPR, including appropriate safeguards such as Standard Contractual Clauses. Shopify’s GDPR Whitepaper provides more detail at https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies and Tracking Technologies

When you visit EasyLivingAids.com, we place small data files called cookies on your device. These help the site remember your preferences, process your shopping cart, and enable core site functionality. Some cookies are necessary for the website to function correctly, while others are used for performance, analytics, or advertising purposes. Cookies can be either session-based or persistent. Session cookies are deleted when you close your browser, while persistent cookies remain until they expire or are manually deleted.

Most browsers accept cookies automatically, but you can control your settings through your browser tools or by visiting a site such as www.allaboutcookies.org. Please note that disabling cookies may affect the functionality of our website and your experience.

We use cookies provided by Shopify and other providers for store operation, analytics, and marketing. Specific cookie names and functions are available in our Cookie Policy.

Do Not Track

Some browsers offer a “Do Not Track” feature that lets you signal to websites that you do not want your online activity tracked. Because there is no consistent industry standard for responding to these signals, we do not currently change our data collection practices in response to Do Not Track requests.

Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in our business practices, legal requirements, or the technologies we use. If we make material changes, we will post the revised policy on this page and update the “Last Updated” date above. We encourage you to review this page regularly to stay informed about how we protect your personal data.

SMS and Text Marketing Consent

By opting in to SMS marketing at checkout or through our subscription tools, you agree to receive recurring text notifications related to your order, including abandoned checkout reminders, promotional messages, and review requests. Message frequency may vary, and your consent is not required as a condition of purchase. To stop receiving messages, reply STOP to any SMS or use the unsubscribe link provided. Standard message and data rates may apply.

We are not responsible for messages sent to numbers that have changed or for requests made using unrecognised words. If you have questions about this service, reply HELP or contact us.

We reserve the right to change the number or shortcode used to send messages. You agree that any messages sent to previous numbers may not be received by us and we are not liable for any resulting issues.

Contact Information

If you have questions about this Privacy Policy or wish to exercise any of your data protection rights, please contact us.

If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.